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에버랜드마케팅,마케팅戰略,사업분석,에버랜드마케팅戰略,브랜드마케팅
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에버랜드마케팅,마케팅戰略,사업분석,에버랜드마케팅戰略,브랜드마케팅
에버랜드마케팅,마케팅전략,사업,에버랜드마케팅전략,브랜드마케팅,경영경제,레포트
Download : 에버랜드마케팅,마케팅전략,사업분석,에버랜드마케팅전략,브랜드마케팅.pptx( 97 )
_SLIDE_1_
Everland
Marketing Research Final Project
_SLIDE_2_
Contents
Company Overview
Identifying Research Problem
SWOT Analysis
Marketing Issues & Strategies
Conclusion
_SLIDE_3_
Company Overview - History
Theme park located in Yongin city
Belongs to Samsung
Ranked 4th theme park in the World
Opened at 1976 & size 200,000yd
_SLIDE_4_
□ Everland consists of three parks
Everland theme park
Caribbean bay water park
Everland speedway
Company Overview - Structure
_SLIDE_5_
Company Overview - Structure
_SLIDE_6_
Operating Profit
Net Profit
Company Overview Financial Status
In the company’s operating and net profit area, over 50% of the visitors were identified as “university students.”
_SLIDE_7_
Analyze market situation and decide which customers would be our target.
2) Identify and analyze strengths and weaknesses
of Everland compared to its competitors.
3) Find a better way to attract university students
through building up marketin…(drop)
다.
